my research tactics

Here are the seven* tactics I follow to ensure the research done tells the story of the people. 

dig into the data
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See what you can learn about the population segments after briefly scanning the provided data. 

ask questions
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Whom is this meant to help? What is the impact? Define for me the intended goal or expected outcome. Tell me the idea or story behind this. 

listen up!
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Hear what the conversations are about the product, project, or solution the research aims to solve. Does it match what the people are saying?

speak to people
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Reach out to the people it's aimed to impact and ask questions, when possible

create the story
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Using the data you've dug for, develop the narrative you'll use for the research story. Prepare for the fight!

fight for what's right
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​Advocate for the data change, improvement, or replacement and explain its benefits to the end goal. 

lay the foundation
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Explain the benefits to the end goal in providing the groundwork for strategic and creative development.